Register Members List Member Map Media Calendar Garage Forum Home Mark Forums Read

Go Back > News & Media > Motorcycle News & Media > Industry News
Forgot info?

Welcome to! You are currently viewing our forums as a guest which gives you limited access to the community. By joining our free community you will have access to great discounts from our sponsors, the ability to post topics, communicate privately with other members, respond to polls, upload content, free email, classifieds, and access many other special features. Registration is fast, simple and absolutely free, join our community!

Register Today!

If you have any problems with the registration process or your account login, please contact us.

FREE MH Decals by MAIL!


Share This Thread: 
Subscribe to this Thread Thread Tools
Old 02-27-2016, 11:40 PM   #1
Senior Member
Join Date: Nov 2008
Feedback Rating: (0)
Posts: 140,727

Bell Helmets With 360fly 360-Degree Video Technology


360fly's 360-degree action video camera attached to the Bell Star Carbon helmet.

JUST IN: Vista Outdoor Acquires Bell, Giro, Blackburn and C-Preme Brands From BRG Sports

BRG Sports, Inc., a leading designer, developer and marketer of branded sports equipment, protective products and related accessories, announced on February 25th that it has entered into an agreement with Vista Outdoor, Inc. under which Vista Outdoor will acquire the Action Sports business (including the Bell, Giro, Blackburn and C-Preme brands) for $400 million in cash plus an earn-out related to the future performance of the powersports business and subject to a customary working capital adjustment. Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. The divesture is expected to close in the next 30-60 days, subject to normal regulatory approvals.


360fly's 4K 360-degree video camera.

Action-sports helmet industry leaders, BRG Sports, and 360-degree camera innovators, 360fly, recently announced a formal partnership to develop a line of advanced helmets, featuring 360fly’s stitchless, single-lens 360-degree video capture technology.

Collaborative efforts are already underway on a line of co-branded, 360fly-integrated helmets across several of BRG Sports’ core brands and sport categories. The end result will be first-of-their-kind helmets that feature fully integrated 4K 360-degree video capable of capturing, editing and sharing content via the 360fly mobile app. Plans are to unveil a full line of working prototypes in early January at the 2016 Consumer Electronics Show in Las Vegas.

“Action cameras have become standard hardware for riders of all types, and the integration of 360-degree camera within helmets makes perfect sense and creates significant efficiencies and economies for these action-minded consumers,” said Peter Adderton, 360fly CEO. “Having been at the forefront of helmet innovation and technology for decades, BRG Sports was the ideal partner for us, and we’re extremely proud to be associated with such a respected family of brands.”

“The implications and possibilities of integrating video technology within helmets are profound,” said Terry Lee, Executive Chairman & CEO, BRG Sports. “360fly’s stitchless, single-lens camera combined with the immediacy of its mobile technology, is a game-changer for the personal video space. We believe this has the potential to advance the industry into an entirely new realm.”

CLICK HERE to view 360fly's 360-degree interactive videos.

No longer will consumers be forced to mount action cameras to helmets utilizing external mounting accessories, or wait until they are at their PCs to download, edit and share footage. Instead, users will simply activate the helmet’s integrated single-lens 360-degree camera to capture footage, and use 360fly’s proprietary mobile app to instantly edit and share the immersive high-definition 360-degree footage they capture, whether carving through snow, tearing up the dirt, or cruising the open road.

While the introduction of integrated video is certainly a game-changer, it’s merely the first step toward the development of “smart” helmets, characterized by a variety of intuitive digital features. 360fly’s immersive single-lens camera technology enables the development of a variety of intuitive capabilities driven by motion-sensor, GPS and “machine learning” technologies. Development of these additional features will be an ongoing process.

“Because our lens is seeing virtually everything in all directions, it allows us to develop and build in additional features that allow the helmet to literally communicate, delivering valuable information regarding the surrounding environment, navigation and other types of data relevant to the rider,” said Adderton. “Ultimately, the helmets will be much like today’s mobile devices, allowing users to enjoy incremental benefits and features through software updates.”

360fly Promo Video

NewsBot is offline   Reply With Quote
Similar Topics
Thread Thread Starter Forum Replies Last Post
360-degree Onboard Video from the Isle of Man NewsBot Industry News 0 09-22-2015 12:20 PM
360-degree videos debut on YouTube NewsBot Entertainment 0 03-23-2015 04:20 PM
360 degree video camera? grsa Off Topic 5 04-23-2012 12:06 PM
New Bell Helmets morvegil General Discussion (Moto Related) 24 02-23-2011 05:29 PM
BELL helmets? Buck Nasty Safety Corner Main 50 12-23-2006 12:41 AM

Thread Tools


All times are GMT -5. The time now is 09:10 PM. is not responsible for the content posted by users.
Privacy Policy