Welcome to MotoHouston.com! You are currently viewing our forums as a guest which gives you limited access to the community. By joining our free community you will have access to great discounts from our sponsors, the ability to post topics, communicate privately with other members, respond to polls, upload content, free email, classifieds, and access many other special features. Registration is fast, simple and absolutely free, join our community!
If you have any problems with the registration process or your account login, please contact us.
|Like us on Facebook! Regular shirt GIVEAWAYS and more|
Share This Thread:
|Subscribe to this Thread||Thread Tools|
|01-29-2016, 10:10 AM||#1|
Join Date: Nov 2008
Feedback Rating: (0)
HarleyDavidson experiences drop in revenue
Is under increasing threat from foreign brands
HARLEY-DAVIDSON published its 2015 profits this week. It experienced a 2.3 per cent drop in revenue over the course of the year, down to $6 billion.
The reduction in revenue is down to a drop in worldwide sales during 2015, which fell by 1.3 per cent to 264,627 bikes.
Harley plans to combat this by producing and distributing more bikes in 2016 - it expects to ship up to 274,000 motorcycles this year.
Sales haven't dropped everywhere though; the brand's performance in the Asia Pacific region was strong, with sales up by 7.3 per cent, to 32,258 bikes.
In a lengthly statement summing up its finances over the past 12 months, Harley-Davidson reported that throughout 2015, its sales were adversely affected by heightened competitive pressures from European and Japanese brands and currency fluctuations.
Although Harley’s traditionally strong market position in America is being consistently challenged by foreign brands, it said on Thursday that there was strong demand for its newer models.
Matt Levatich, President and Chief Executive Officer, Harley-Davidson said in a statement:
‘We are focused, with strength and resolve, on growing demand and building on our substantial market leadership position. Although we expect the macro-economic environment to remain challenging, we are confident we’ll continue to lead with our powerful brand – not simply because of our substantial strengths but through our increased demand driving investments and our incredibly talented and passionate employees and dealers.’
|Thread||Thread Starter||Forum||Replies||Last Post|
|Daily Craig: Astros drop division lead; fans drop F-bombs||NewsBot||Sports||0||09-17-2015 11:00 AM|
|Harley-Davidson First-Quarter Earnings And Revenue Report | UP TO SPEED||NewsBot||Industry News||0||04-22-2015 11:30 PM|
|4Q Net Down, 2014 Revenue up for Harley||NewsBot||Industry News||0||01-29-2015 07:21 PM|
|Galveston's seawall parking generating revenue||NewsBot||Houston - Local News||0||12-30-2013 09:10 PM|
|187k lbs should generate a few dollars in tax revenue, no?||urbanXJ||Off Topic||67||12-04-2012 03:49 PM|