Register Members List Member Map Media Calendar Garage Forum Home Mark Forums Read

Go Back > News & Media > Motorcycle News & Media > Racing News
Forgot info?

Welcome to! You are currently viewing our forums as a guest which gives you limited access to the community. By joining our free community you will have access to great discounts from our sponsors, the ability to post topics, communicate privately with other members, respond to polls, upload content, free email, classifieds, and access many other special features. Registration is fast, simple and absolutely free, join our community!

Register Today!

If you have any problems with the registration process or your account login, please contact us.

Like us on Facebook! Regular shirt GIVEAWAYS and more


Share This Thread: 
Subscribe to this Thread Thread Tools
Old 01-15-2016, 05:02 AM   #1
Senior Member
Join Date: Nov 2008
Feedback Rating: (0)
Posts: 140,764

Erik Buell Racing sold

Firm could yet make a comeback

THE tangled tale of Erik Buell Racing may not be at an end even though the firm closed its doors in April last year. Its remnants have been sold for $2 million and the new buyers hope to find a partner to turn it back into an operating business.

Even trying to sell the remains of EBR hasn’t been simple. When the company folded, former partners and investors, Indian firm Hero, took over the design consultancy arm of EBR to ensure that the new 250cc sports bike it’s been developing with the American firm could continue. The rest – including the manufacturing facility and all the equipment – went to auction no fewer than three times.

At the first attempt, EBR was seemingly sold to Atlantic Metals, a firm headed by Buell fan Bruce Belfer who hoped to revive the marque. However, having bid $2.25 million, the sale fell through after two payment deadlines were missed.

A second auction scheduled for December cancelled to give potential bidders more time to raise funds and a third took place on Wednesday this week, with Liquid Asset Partners making a winning bid believed to be around the $2 million dollar mark. The sale was approved at a court hearing on Thursday.

Liquid Asset Partners isn’t new to the bike business. It works as a liquidator, selling off assets of failed firms, and was chosen by Harley-Davidson to dispose of the original Buell business’s machinery and equipment when it was surprisingly closed down in 2009 (hot on the heels of launching new models and seeing improving sales.) Liquid Asset Partners has also overseen the liquidation of bike firms like chopper builder American Ironhorse and previously assisted in the dissolving the previous incarnation of Indian Motorcycles before the brand was transferred to Polaris to be reborn.

However, despite being known as a liquidator, the firm has told the Milwaukee Journal Sentinel that it hopes to find a partner, buyer or investor to allow EBR to resume production. Owner Bill Melvin Jr told the Journal Sentinel: 'We will not be manufacturing motorcycles, as Liquid Asset, but we will be working to put together a plan with a team that can be successful in doing that,' and went on to say: 'Our hope is that someone will continue to make these amazing motorcycles.'
  • Sign up for Visordown's weekly newsletter, Bugsplat, to get the best motorcycle news, road tests and features plus exclusive competitions and offers direct to your inbox. Register as a Visordown member here and tick the box for Bugsplat in your newsletter settings here.
Related Content

Eric Buell Racing saved?
Hero and Erik Buell Racing team up
Erik Buell Racing 1190SX revealed
RIP Erik Buell Racing
Erik Buell Racing teases next production bike

NewsBot is offline   Reply With Quote
Similar Topics
Thread Thread Starter Forum Replies Last Post
Erik Buell Racing Shut Down blensen Motorcycle Articles 28 02-04-2017 06:24 PM
Erik Buell Racing - RIP Neon Samurai General Discussion (Moto Related) 31 05-30-2015 12:52 AM
Erik Buell Racing We tossed it in the last corner NewsBot Racing News 0 04-21-2015 03:53 AM
RIP Erik Buell Racing NewsBot Racing News 0 04-17-2015 05:30 AM
Erik Buell Racing Goes into Receivership NewsBot Racing News 0 04-16-2015 08:30 AM

Thread Tools


All times are GMT -5. The time now is 09:01 PM. is not responsible for the content posted by users.
Privacy Policy