Register Members List Member Map Media Calendar Garage Forum Home Mark Forums Read

Go Back > News & Media > Motorcycle News & Media > Racing News
Forgot info?

Welcome to! You are currently viewing our forums as a guest which gives you limited access to the community. By joining our free community you will have access to great discounts from our sponsors, the ability to post topics, communicate privately with other members, respond to polls, upload content, free email, classifieds, and access many other special features. Registration is fast, simple and absolutely free, join our community!

Register Today!

If you have any problems with the registration process or your account login, please contact us.

FREE MH Decals by MAIL!


Share This Thread: 
Subscribe to this Thread Thread Tools
Old 09-28-2015, 11:50 AM   #1
Senior Member
Join Date: Nov 2008
Feedback Rating: (0)
Posts: 140,783

Ducati This is black

Yes we know

IT'S that time of year again. The time when manufacturers show us oblique videos accompanied by obscure messages, also known as teasers for their new models.

This time Ducati's at it (again) with this weird teaser video for one or more of the nine new models the Italian the firm has promised to unveil at the Eicma Milan show in November. Could it be that new cruiser?

Ducati CEO Claudio Domenicali has said two of the new models will take the firm ‘into segments in which we’re currently not present’.

The 44-second video asks us 'What is black?' before showing us some black objects and saying 'This is black,' thereby rendering its own question unnecessary.

It also says 'Black is elegant, black is rough, black is explicit, black is mysterious, black is gentle, black is brutal' and tells us we should look forward to something on November 16, the day of Ducati's press conference ahead of Eicma.

It came with a press release which made no more sense. It said: 'This is Black, Ducati storytelling changes shape

It is time to tell a new story for Ducati. The story about to begin is refined, elegant and mysterious. And it is heading towards a new universe, as yet unexplored by the Company. A universe which will come to life on November 16, the date we will finally unveil all the innovations ready for 2016.

The story begins with a project called “This is Black” and is developed across three different forms of expression: a multimedia installation, video mapping and two unpublished musical tracks. The project kicks off locally: as part of the Bologna Design Week (from 30 September to 3 October) and at the international electronic music and digital arts event, roBOt Festival (Bologna, 7 to 10 October).

A new story to tell, which can be followed on the website and on our social channels: Facebook, Twitter and Instagram. Fans can join the conversation regarding the new story using the #xducati hashtag.'

  • Sign up for Visordown's weekly newsletter, Bugsplat, to get the best motorcycle news, road tests and features plus exclusive competitions and offers direct to your inbox. Register as a Visordown member here and tick the box for Bugsplat in your newsletter settings here.

Related Content

The 2016 Diavel looks like this - so what was that belt-drive thing caught on test?
Ducati 1299 Streetfighter on the way?
Yamaha reveals first 2016 models
New colours and styling changes for Indian and Victory 2016 range
New colours for 2016 Kawasaki ER-6 range plus Vulcan S and Versys 650

NewsBot is offline   Reply With Quote
Similar Topics
Thread Thread Starter Forum Replies Last Post
Ducati Scrambler to debut at World Ducati Week 2014 NewsBot Racing News 0 06-18-2014 06:40 AM
Last chance Review a Ducati win an official Ducati watch worth 160 NewsBot Racing News 0 04-18-2014 11:50 AM
Review a Ducati win an official Ducati watch worth 160 NewsBot Racing News 0 04-07-2014 08:10 AM
Black Ducati 848 whomikedao Stolen Bike Reports 3 10-03-2013 08:02 PM
Moe / Black Widow on a Ducati?? Patrick General Discussion (Moto Related) 24 06-13-2007 12:08 PM

Thread Tools


All times are GMT -5. The time now is 04:01 PM. is not responsible for the content posted by users.
Privacy Policy