MotoHouston.com MotoHouston.com
Register Members List Member Map Media Calendar Garage Forum Home Mark Forums Read

Go Back   MotoHouston.com > News & Media > Motorcycle News & Media > Industry News
Forgot info?

Welcome to MotoHouston.com! You are currently viewing our forums as a guest which gives you limited access to the community. By joining our free community you will have access to great discounts from our sponsors, the ability to post topics, communicate privately with other members, respond to polls, upload content, free email, classifieds, and access many other special features. Registration is fast, simple and absolutely free, join our community!

Register Today!

If you have any problems with the registration process or your account login, please contact us.


FREE MH Decals by MAIL!

Advertisement

Reply
Share This Thread: 
Subscribe to this Thread Thread Tools
Old 07-21-2015, 09:20 PM   #1
NewsBot
Senior Member
 
Join Date: Nov 2008
Feedback Rating: (0)
Posts: 137,137












Video: KTM Has Found a Unique Way to Market Its RC 390

Video of Aaron Gwin rides downhill on a KTM motorcycle

One of the keys to selling entry-level motorcycles is getting them in front of non-endemic consumersópeople who have not previously owned a motorcycle or who are not even familiar with a manufacturer's lineup. KTM has made a big push with its RC 390 at the racetrack, working with MotoAmerica to put spurs to the RC 390 Cup. But now, in what's probably best described as an attempt to reach outside the industry, itís teamed up with Aaron Gwin, a professional downhill mountain bike racer who recently made headlines by winning the Leogang, Austria, World Cup downhill after his chain fell off (the run is actually really impressive, you can watch it here).

The colab video could be seen as a bit silly at first, as the RC 390's chain is still obviously intact throughout the clip. Regardless, thereís no doubt that Aaron Gwin fans around the world, which probably includes a lot of people who hadnít previously paid much attention to KTMís street lineup, will now be looking at KTMís RC 390. Maybe even as a cool, viable first ride.

Kudos to KTM for looking outside of the box at ways to market its RC 390, and for giving us two-minutes worth of video to keep us entertained today.

If you haven't seen the video yet, click play to check it out. And for a look at how the RC 390 stacked up against the rest of the small-bike contestants in Sport Rider's 2015 entry-bike comparison test, don't forget to download and read the August/September issue of the magazine here.




More...
NewsBot is offline   Reply With Quote
Similar Topics
Thread Thread Starter Forum Replies Last Post
KTM Announces Details on RC 390 Cup Racebike NewsBot Industry News 0 01-22-2015 05:50 PM
Video: 2015 KTM RC 390 First Ride Review NewsBot Industry News 0 09-25-2014 10:40 PM
VIDEO KTM RC 390 review NewsBot Racing News 0 09-24-2014 09:00 AM
World first test KTM RC 390 review NewsBot Racing News 0 09-02-2014 12:00 AM
KTM RC 390 Cup in planning for the UK NewsBot Racing News 0 08-07-2014 03:01 AM
Reply


Thread Tools

Advertisement


All times are GMT -5. The time now is 09:27 PM.


MotoHouston.com is not responsible for the content posted by users.
Privacy Policy