Welcome to MotoHouston.com! You are currently viewing our forums as a guest which gives you limited access to the community. By joining our free community you will have access to great discounts from our sponsors, the ability to post topics, communicate privately with other members, respond to polls, upload content, free email, classifieds, and access many other special features. Registration is fast, simple and absolutely free, join our community!
If you have any problems with the registration process or your account login, please contact us.
|FREE MH Decals by MAIL!|
Share This Thread:
|Subscribe to this Thread||Thread Tools|
|03-05-2015, 07:31 AM||#1|
Join Date: Nov 2008
Feedback Rating: (0)
Video Harley challenges stereotypes
Its not just about bandanas and chaps you know
HARLEY-Davidson is aiming to challenge perceptions of the brand with a marketing campaign that shows riders doing wheelies, burnouts and jumps.
A video posted yesterday one YouTube also shows Harleys flat-tracking, hill-climbing and ice racing.
In scenes vaguely reminiscent of Ducati’s grammatically confusing ‘Scrambler is self-expression’ campaign, the video opens with some Harley riders sitting in a storm drain, showing how individual they are.
The campaign, called ‘#RollYourOwn’ and packed with Twitter handles, also features broadcast and print ads in the US, plus social media activity.
Dino Bernacchi, Harley’s US marketing director, said: ‘The new work shows there is no one way to ride a Harley. The new creative is about each rider defining their independence and attitude, whether kicking up dirt on the track or sliding through the curves on ice.
‘Through consumer-generated content, we’ll spotlight how professionals in performance sports such as flat-track racing and hill climbing are taking Harley-Davidson motorcycles right to the edge.’
Harley and Ducati aren’t the only firms that now seem intent on selling us a life as well as a motorcycle. Anyone with a passing interest in BMWs may have noticed it's now impossible to visit the German firm’s website without being exposed to its two-minute ‘Make life a ride' video.
‘Life is not a Highway,’ a man’s voice tells us with alarming emphasis. ‘It is a road made of intersections, twists and turns, created by nobody else but you.’
What would we do without them, eh? Just ride motorbikes, probably.
Harley look to women for additional growth
Electric Harley teaser?
Don't let a deer keep you down
Harley-Davidson launch YouTube channel
Video: Harley's new 'LiveWire' electric bike
|Thread||Thread Starter||Forum||Replies||Last Post|
|Harley Breaks Stereotypes with 'Roll Your Own'||NewsBot||Industry News||0||03-05-2015 09:50 PM|
|harley vs metric video||kingworm||General Discussion (Moto Related)||4||03-26-2014 12:41 PM|
|Trending: The gym stereotypes we all encounter||NewsBot||Houston - Local News||0||01-17-2014 01:30 PM|
|Best Harley Video I have seen||cogs69||Off Topic||18||05-27-2010 12:38 AM|
|Stereotypes (Non Racist please)||morvegil||Off Topic||11||05-15-2009 08:20 AM|