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|12-23-2008, 11:30 AM||#1|
Join Date: Apr 2005
Location: Sugarland Texas
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motorcycle new article
might be a repost im not sure....
Motorcycle Satisfaction Jumps To New High
Survey Also Finds Younger Buyers Avoiding Motorcycles
POSTED: Tuesday, December 23, 2008
A new survey suggests that if you drove a motorcycle in 2008, chances are you loved the experience.
The J.D. Power and Associates' 2008 Motorcycle Competitive Information Study shows overall satisfaction with the motorcycle ownership experience has increased for a sixth consecutive year to a record-high level.
Overall motorcycle ownership satisfaction averaged 814 points on a 1,000-point scale in 2008, up 5 points from 2007.
The increase comes despite increased costs of ownership for motorcycle owners, J.D. Power noted.
"There are several motorcycle models with a higher price point that owners have indicated are a particularly good value for the money," said Tim Fox, research manager of the powersports practice at J.D. Power and Associates. "This demonstrates that if you make a superior product, consumers are willing to pay a higher price for it because they believe it to be an excellent value."
About 18 percent of owners reported the cost of owning their motorcycle is "outstanding," compared to only 10 percent of customers in 2005 who said the same.
However, 30 percent of motorcyle owners in 2008 also rated the value they received for the price they paid is "outstanding," compared with 21 percent in 2005.
Now in its 11th year, the study measures owner satisfaction with new motorcycles by examining five major components of the overall ownership experience: product, quality, cost of ownership, sales and service.
The study also found that the industry continues to struggle with attracting younger, first-time motorcycle buyers.
"Since 2001, the average age of motorcycle owners has increased from 40 to 47 years," Fox said. "This indicates that the current population of motorcycle buyers is aging, and a large proportion of these owners are likely to soon exit the market."
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