MotoHouston.com MotoHouston.com
Register Members List Member Map Media Calendar Garage Forum Home Mark Forums Read

Go Back   MotoHouston.com > News & Media > Motorcycle News & Media > Racing News
Forgot info?

Welcome to MotoHouston.com! You are currently viewing our forums as a guest which gives you limited access to the community. By joining our free community you will have access to great discounts from our sponsors, the ability to post topics, communicate privately with other members, respond to polls, upload content, free email, classifieds, and access many other special features. Registration is fast, simple and absolutely free, join our community!

Register Today!

If you have any problems with the registration process or your account login, please contact us.


FREE MH Decals by MAIL!

Advertisement

Reply
Share This Thread: 
Subscribe to this Thread Thread Tools
Old 02-01-2016, 05:39 AM   #1
NewsBot
Senior Member
 
Join Date: Nov 2008
Feedback Rating: (0)
Posts: 130,567












Erik Buell Racing moves into next stage of revival

EBRs owners outline plans for the future of the brand

Erik Buell Racing moves into next stage of revival




LIQUID Asset Partners (LAP), the new owner of Erik Buell Racing, has announced its next steps in the revival of EBR.

LAP’s plans centre around opening up parts supply and putting new models into production; namely the new RX and SX models, which it hopes to have in production by the middle of March.

Beginning this week, LAP will also be making service and repair parts for the Ride Smart, Ride Smart and SX bikes available directly from them. Performance parts for older Buell models that were previously accessible through EBR will also be made available.

LAP says that once its plans are implemented, the path is open for EBR’s next step of growth, which will require significant resources.

In its capacity as brand steward, LAP says it's committed to preserving EBR while it actively reviews options for a qualified individual or company to acquire or finance the business and take it to the next level.

Speaking about the LAP’s acquisition of the business and its future, founder Erik Buell said:

‘This is indeed an incredible opportunity for a huge head start on getting an American sport motorcycle business going. I have to thank Bill Melvin Jr., Bill Sr., and the team at Liquid Asset Partners for seeing this and working toward activating the assets and building motorcycles again. It is also great that they have stepped up to immediately address parts availability for EBR owners. The old company had many of the pieces in place for success, and I am very energized by the opportunity to re-engage under a new corporation with the right ownership and focus.’

EBR was sold at auction to Liquid Asset Partners earlier this month, following financial difficulty and the firm's closure in April 2015, and a previous failed auction to Atlantic Metals.
  • Sign up for Visordown's weekly newsletter, Bugsplat, to get the best motorcycle news, road tests and features plus exclusive competitions and offers direct to your inbox. Register as a Visordown member here and tick the box for Bugsplat in your newsletter settings here.
Related Content

Erik Buell Racing sold
New owner of Erik Buell Racing says it could make a comeback
Eric Buell Racing saved?
Hero and Erik Buell Racing team up
Erik Buell Racing 1190SX revealed


More...
NewsBot is offline   Reply With Quote
Similar Topics
Thread Thread Starter Forum Replies Last Post
Erik Buell Racing - RIP Neon Samurai General Discussion (Moto Related) 31 05-30-2015 12:52 AM
Erik Buell Racing Shut Down blensen Motorcycle Articles 9 04-17-2015 09:40 AM
Advertisement
Old 02-09-2016, 05:11 PM   #2
Rod
Near Miss Racing Team #96
 
Rod's Avatar
 
Join Date: May 2013
Location: Houston, TX
Feedback Rating: (0)
Posts: 1,677

Experience: 10+ years
Trackdays: 10+

Bike(s):
R3 2015
TS185 74
EX250R 2010 "A" race bike
EX250R 2008 "B" race bike
150cc Rocketta Scooter "the "






Good news!
Erik Buell Racing hopes to restart motorcycle production in March
http://www.jsonline.com/business/eri...367281991.html
__________________
CMRA#672
Rod is offline   Reply With Quote
Reply


Thread Tools

Advertisement


All times are GMT -5. The time now is 01:24 AM.


MotoHouston.com is not responsible for the content posted by users.
Privacy Policy