Register Members List Member Map Media Calendar Garage Forum Home Mark Forums Read

Go Back > News & Media > Motorcycle News & Media > Racing News
Forgot info?

Welcome to! You are currently viewing our forums as a guest which gives you limited access to the community. By joining our free community you will have access to great discounts from our sponsors, the ability to post topics, communicate privately with other members, respond to polls, upload content, free email, classifieds, and access many other special features. Registration is fast, simple and absolutely free, join our community!

Register Today!

If you have any problems with the registration process or your account login, please contact us.

FREE MH Decals by MAIL!


Share This Thread: 
Subscribe to this Thread Thread Tools
Old 01-29-2016, 10:50 AM   #1
Senior Member
Join Date: Nov 2008
Feedback Rating: (0)
Posts: 128,877

HarleyDavidson experiences drop in bike sales profits

Is under increasing threat from foreign brands

HarleyDavidson experiences drop in bike sales profits

HARLEY-DAVIDSON published its 2015 profits on bike sales this week and the final figure for the year was $1,952,460 - down from $2,025,080 in 2014.

It experienced a 2.3 per cent drop in revenue over the course of the year, down to $6 billion.

The reduction in revenue is down to a drop in worldwide sales during 2015, which fell by 1.3 per cent to 264,627 bikes.

Harley plans to combat this by producing and distributing more bikes in 2016 - it expects to ship up to 274,000 motorcycles this year.

Sales haven't dropped everywhere though; the brand's performance in the Asia Pacific region was strong, with sales up by 7.3 per cent, to 32,258 bikes.

In a lengthly statement summing up its finances over the past 12 months, Harley-Davidson reported that throughout 2015, its sales were adversely affected by heightened competitive pressures from European and Japanese brands and currency fluctuations.

Although Harley’s traditionally strong market position in America is being consistently challenged by foreign brands, it said on Thursday that there was strong demand for its newer models, like the Sportster Iron 883.

Matt Levatich, President and Chief Executive Officer, Harley-Davidson said in a statement:

‘We are focused, with strength and resolve, on growing demand and building on our substantial market leadership position. Although we expect the macro-economic environment to remain challenging, we are confident we’ll continue to lead with our powerful brand – not simply because of our substantial strengths but through our increased demand driving investments and our incredibly talented and passionate employees and dealers.’
  • Sign up for Visordown's weekly newsletter, Bugsplat, to get the best motorcycle news, road tests and features plus exclusive competitions and offers direct to your inbox. Register as a Visordown member here and tick the box for Bugsplat in your newsletter settings here.

NewsBot is offline   Reply With Quote
Similar Topics
Thread Thread Starter Forum Replies Last Post
need to drop my bike off at stubbs superkat General Discussion (Moto Related) 0 03-03-2009 10:09 AM
Did you drop your first bike? fuknrobert General Discussion (Moto Related) 78 05-11-2006 09:25 PM

Thread Tools


All times are GMT -5. The time now is 08:46 PM. is not responsible for the content posted by users.
Privacy Policy