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|01-22-2016, 07:10 AM||#1|
Join Date: Nov 2008
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Does Royal Enfield Himalayan promo vid score own goal
Visordown readers were quick to notice a peg appearing to snap off after jump
A still shows the rider's right foot dangling below the frame and what looks like the footpeg tumbling in the dirt behind.
A moment later the rider, Dakar veteran CS Santosh, apppears to look down to where the peg should be, his right leg now extended away from the bike.
Rogerborg's picture, with the clues circled
BIKE promo videos are a bit like motorcycling’s equivalent of the pictures in fast-food restaurant menus, or of models on the walls of hairdressers.
It’s a manufacturer’s opportunity to make even an unremarkable product shine. To show it at its unrealistic best by putting it in the hands of an expert and leaving all but the most flattering footage on the cutting room floor.
Which, some Visordown have noted, is perhaps where the moment shown at 1m53s of one of the Himalayan promo videos should have wound up.
Within minutes of Visordown publishing the video, readers began to comment that it appears to show the rider’s peg snapping off as the bike lands after a jump.
The above still of the moment shows the rider’s right foot off the peg, and visible below the 410cc adventure bike's steel cradle frame. Behind the bike, tumbling in the dirt, is what looks like the peg.
A moment later the rider, Indian Dakar veteran CS Santosh, appears looks down to where the peg should be, his right leg now extended away from the bike.
The first comment under Visordown’s story yesterday was from Rafz, who wrote: ‘Gosh.. at 1:53 if you look with attention, the bike lose the right footpeg in the dirt after a silly jump..
'total promo fail…’
Snave added: ‘And by golly he's right - the footrest falls off!
‘RE so need to get some decent PR and Marketing people.
‘And a video editor. And a bike that doesn't break when you land off a kerb-sized jump.’
Rogerborg captured the moment and circled the clues in a picture which we’ve reproduced above (thanks Rogerborg).
He wrote: ‘Yup, the peg snaps after it completely bottoms out. What an absolutely typical piece of marketing from the geniuses at Royal Enfield.
‘Does it matter?
‘Yes, I think it does. This was their one chance to make a positive first impression, and they've flunked it.’
So is it the unfortunate own goal it looks? Perhaps a one-off failure which ought not to have been included in a video striving to show the bike at its best.
Visordown has asked a Royal Enfield spokesman if it does indeed show the peg snapping off. We’ll bring you any comment as soon as we have it.
Thanks to: Visordown readers.
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