MotoHouston.com MotoHouston.com
Register Members List Member Map Media Calendar Garage Forum Home Mark Forums Read

Go Back   MotoHouston.com > News & Media > Motorcycle News & Media > Racing News
Forgot info?

Welcome to MotoHouston.com! You are currently viewing our forums as a guest which gives you limited access to the community. By joining our free community you will have access to great discounts from our sponsors, the ability to post topics, communicate privately with other members, respond to polls, upload content, free email, classifieds, and access many other special features. Registration is fast, simple and absolutely free, join our community!

Register Today!

If you have any problems with the registration process or your account login, please contact us.


FREE MH Decals by MAIL!

Advertisement

Reply
Share This Thread: 
Subscribe to this Thread Thread Tools
Old 01-19-2016, 07:00 AM   #1
NewsBot
Senior Member
 
Join Date: Nov 2008
Feedback Rating: (0)
Posts: 130,573












New owner of Erik Buell Racing says it could make a comeback

Liquid Asset Partners outlines its plans for EBR

New owner of Erik Buell Racing says it could make a comeback




WITH the sale of Eric Buell Racing (EBR) to Michigan-based Liquid Asset Partners (LAP) completing last Thursday, its new owner has said that EBR could make a comeback after it ceased operations in April 2015.

Following a nine-month process to acquire EBR, Liquid Asset Partners has just outlined its plans for the troubled marque.

LAP intends to run a two-part sale process. Part one involves working to secure a new buyer with the experience, resources and, it says, desire to continue manufacturing EBRs in the future. Part two involves selling assets to streamline the Buell operation, presumalby cutting costs and making it more attractive to prospective buyers.

Bill Melvin, CEO of Liquid Asset Partners, said in a press release:

‘I believe Erik Buell Racing (EBR) has established themselves as one of the premier motorcycle manufacturers in the world and has strong potential as a viable business. Hundreds of millions of dollars have been spent on research and design to arrive at the EBR Ride Smart, RX, and SX platforms, which have proven themselves on the racing circuit to be state of the art and in dealer sales to be in high demand. Their bikes, out of the box, can go head to head with the top Italian race bikes. Our sale process will enable the proper exposure of the company and price flexibility that may better fit a new owner to move forward with operations. We believe any plan needs to include the support of the great team of employees of EBR. We will be working closely with management to formulate the plan. This is a once in a lifetime opportunity and any interested parties or investors should contact us immediately.’
  • Sign up for Visordown's weekly newsletter, Bugsplat, to get the best motorcycle news, road tests and features plus exclusive competitions and offers direct to your inbox. Register as a Visordown member here and tick the box for Bugsplat in your newsletter settings here.
Related Content

Erik Buell Racing sold
Eric Buell Racing saved?
Hero and Erik Buell Racing team up
Erik Buell Racing 1190SX revealed
RIP Erik Buell Racing


More...
NewsBot is offline   Reply With Quote
Similar Topics
Thread Thread Starter Forum Replies Last Post
Erik Buell Racing - RIP Neon Samurai General Discussion (Moto Related) 31 05-30-2015 12:52 AM
Erik Buell Racing Shut Down blensen Motorcycle Articles 9 04-17-2015 09:40 AM
Reply


Thread Tools

Advertisement


All times are GMT -5. The time now is 07:05 AM.


MotoHouston.com is not responsible for the content posted by users.
Privacy Policy