Register Members List Member Map Media Calendar Garage Forum Home Mark Forums Read

Go Back > News & Media > Motorcycle News & Media > Racing News
Forgot info?

Welcome to! You are currently viewing our forums as a guest which gives you limited access to the community. By joining our free community you will have access to great discounts from our sponsors, the ability to post topics, communicate privately with other members, respond to polls, upload content, free email, classifieds, and access many other special features. Registration is fast, simple and absolutely free, join our community!

Register Today!

If you have any problems with the registration process or your account login, please contact us.

FREE MH Decals by MAIL!


Share This Thread: 
Subscribe to this Thread Thread Tools
Old 03-05-2015, 07:31 AM   #1
Senior Member
Join Date: Nov 2008
Feedback Rating: (0)
Posts: 128,978

Video Harley challenges stereotypes

Its not just about bandanas and chaps you know

HARLEY-Davidson is aiming to challenge perceptions of the brand with a marketing campaign that shows riders doing wheelies, burnouts and jumps.

A video posted yesterday one YouTube also shows Harleys flat-tracking, hill-climbing and ice racing.

In scenes vaguely reminiscent of Ducati’s grammatically confusing ‘Scrambler is self-expression’ campaign, the video opens with some Harley riders sitting in a storm drain, showing how individual they are.

The campaign, called ‘#RollYourOwn’ and packed with Twitter handles, also features broadcast and print ads in the US, plus social media activity.

Dino Bernacchi, Harley’s US marketing director, said: ‘The new work shows there is no one way to ride a Harley. The new creative is about each rider defining their independence and attitude, whether kicking up dirt on the track or sliding through the curves on ice.

‘Through consumer-generated content, we’ll spotlight how professionals in performance sports such as flat-track racing and hill climbing are taking Harley-Davidson motorcycles right to the edge.’

Harley and Ducati aren’t the only firms that now seem intent on selling us a life as well as a motorcycle. Anyone with a passing interest in BMWs may have noticed it's now impossible to visit the German firm’s website without being exposed to its two-minute ‘Make life a ride' video.

‘Life is not a Highway,’ a man’s voice tells us with alarming emphasis. ‘It is a road made of intersections, twists and turns, created by nobody else but you.’

What would we do without them, eh? Just ride motorbikes, probably.
  • Sign up for Visordown's weekly newsletter, Bugsplat, to get the best motorcycle news, road tests and features plus exclusive competitions and offers direct to your inbox. Register as a Visordown member here and tick the box for Bugsplat in your newsletter settings here.
Related Content

Harley look to women for additional growth
Electric Harley teaser?
Don't let a deer keep you down
Harley-Davidson launch YouTube channel
Video: Harley's new 'LiveWire' electric bike

NewsBot is offline   Reply With Quote
Similar Topics
Thread Thread Starter Forum Replies Last Post
harley vs metric video kingworm General Discussion (Moto Related) 4 03-26-2014 12:41 PM
Best Harley Video I have seen cogs69 Off Topic 18 05-27-2010 12:38 AM
Stereotypes (Non Racist please) morvegil Off Topic 11 05-15-2009 08:20 AM

Thread Tools


All times are GMT -5. The time now is 06:10 PM. is not responsible for the content posted by users.
Privacy Policy