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Old 01-08-2007, 03:56 PM   #1
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Exclamation Pizza Patron Goes 'Dual Currency'

Fast-growing Latino Pizza Chain Launches Pizza Por Pesos(TM) Nationwide

DALLAS, Jan. 8 /PRNewswire/ -- Pizza Patron, the premier Latino pizza brand, which goes by the slogan 'Mas Pizza. Menos Dinero,' announced today that it would be accepting Mexican pesos as well as U.S. currency at each of its 59 locations nationwide. The Pizza por Pesos(TM) program goes into effect immediately, and is scheduled to run until the end of February 2007. The timetable may be extended depending upon the needs of their core Hispanic customer base.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070108/NYM133 ) "Many of our customers travel back and forth to Mexico regularly, and sometimes they end up with pesos left over," said Ernesto Alonso Hernandez, director or restaurant operations for Pizza Patron Inc. "We have always welcomed our people, and now we also welcome the currency of our homeland. We want to make Pizza Patron a better choice for our customers than any of our competitors."

The program will be supported by in-store graphics and displays that feature the flag of Mexico as well as the message "Bienvenido Paisano" (Welcome Countrymen).

Pizza Patron is the only national pizza franchise to offer a 15-inch large ready now pizza for $4.99, part of their Lista(R) (ready now) line of menu items. The brand has always been committed to providing an affordable family meal, and now makes it even more convenient with the acceptance of Pesos!

About Pizza Patron
Pizza Patron was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 59, with more than 40 under development. Pizza Patron features fun and festive pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods. The brand has both carry-out and dine-in locations, a number of which feature the newly developed Lista(R) Drive-thru window. In 2006, Pizza Patron introduced its "Lista(R)" (ready now) program, offering large pepperoni pizzas and 8-piece Fiesta Wings(TM) (available in Lime 'n Pepper, Garlic con Queso and Buffalo) for $4.99. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100 percent mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large "La Patrona" pizza with everything is only $7.99. For more information, visit http://www.pizzapatron.com .

http://www.chron.com/disp/story.mpl/conws/4454074.html

How many people come back from their vacation in Mexico with pockets full of Pasos?
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Old 01-08-2007, 03:59 PM   #2
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I bet hardly anyone buys with Peso's. He's getting a lot of free advertising though!
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Old 01-08-2007, 05:10 PM   #3
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Quote:
Originally Posted by denhou1974
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I bet hardly anyone buys with Peso's. He's getting a lot of free advertising though!

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Old 01-08-2007, 05:42 PM   #4
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Best publicity stunt ever!
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Old 01-09-2007, 12:06 PM   #5
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Quote:
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Best publicity stunt ever!
yep, nation wide
but, they wont get any of my money
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Old 01-09-2007, 12:23 PM   #6
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Quote:
Originally Posted by ScooterTrash
yep, nation wide
but, they wont get any of my money
yep shut those illegal loving pieces of down.
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Old 01-09-2007, 01:54 PM   #7
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yep shut those illegal loving pieces of down.
Fock you!!
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Old 01-09-2007, 06:11 PM   #8
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all i know is that somebodys is gettin deported...Ernesto Alonso Hernandez. my money is on this guy.

Canada has been doing this for the longest time, it's really no big deal
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Old 01-12-2007, 06:19 AM   #9
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A bit of backlash

http://www.cnn.com/2007/US/01/11/piz....ap/index.html




But this quote me off a bit.

"If people would understand that the majority of our customers are Hispanic, then it might make more sense for a company to sell pizza for pesos,"


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Old 01-12-2007, 07:18 AM   #10
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"Many of our customers travel back and forth to Mexico regularly, and sometimes they end up with pesos left over," said Ernesto Alonso Hernandez, director or restaurant operations for Pizza Patron Inc.

that has to be the stupidest reason i've ever heard to make such a "change" to a business. is this really even a big deal? we're talking about a small pizza chain's collecting a Few customer's "left over" Peso's...it's stupid and i don't think it's even newsworthy.
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