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Old 11-07-2011, 08:05 AM   #1
lucydad
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Question AAPL or Ducati?

All,

This is an interesting article. I love both my sleek computers and my bike.

Young men, what say ye?

http://www.nytimes.com/2011/11/06/op...otorcycle.html
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Old 11-07-2011, 08:23 AM   #2
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That article was pretty much fluff. Motorcycling hasn't been a young man's game, or the object of their fantasies, in the states for some time, hence the dominant position Harley keeps year after year. I'd say it wasn't apple that killed it, it was nintendo. The average age of motorcyclists in the states is somewhere in the mid to late fifties, and has been steadily growing older. That corresponds pretty well with the resurgence of console gaming and the tech boom.

Of course simply lining two things up in time: a new raft of apple products versus the panigale or the decline of motorcycling in the states versus console gaming, doesn't prove all that much.
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Old 11-07-2011, 08:37 AM   #3
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I thinks it also comes down to the cost, a lot easier to part with $400 for a new toy than 14,000
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Old 11-07-2011, 08:49 AM   #4
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Old 11-07-2011, 10:23 AM   #5
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All,

I agree: cost is a huge issue. Time was (and I am a dinosaur) a young man could buy a very fine bike for less than $1000. The technology and large high performance bikes are costly, hence the market costs reduce the access for those without high incomes. Insurance is another issue, and practical commuting in a big city on a bike is perhaps a related cause.
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Old 11-07-2011, 10:50 AM   #6
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Also, cars and their operating costs are minimal here in the states. In europe and asia there are sound economic reasons for riding; in the states there really aren't and our motorcycle culture reflects that.

If riding is seen entirely as a hobby, it has to compete with other hobbies, most of which are cheaper.
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Old 11-07-2011, 11:21 AM   #7
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Interesting factoid:

Ducati USA is located in a building owned by Apple.

Here's a few more:
http://www.ducatinewstoday.com/2010/...is-like-apple/
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Old 11-07-2011, 11:46 AM   #8
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Insurance cost is another big deterrent from sport bikes. One months insurance for a sport bike costs the same as one year for a cruiser.
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